30 years inside the automotive industry. Practical help with marketing, visibility, culture, strategy and transition - built around the real world of running a shop.
Marketing • Strategy • Culture • Training • Transition
The goal isn't just a busy shop. It's a healthy business that doesn't require you for every decision.
Explore Transition Strategy.
Learn MoreStop reacting to marketing one month at a time.
Build Your Marketing Plan.
Learn MoreYour shop does good work. Make sure customers can see it.
Explore Marketing Support.
Learn More
For 30 years, I've worked throughout the automotive industry, from detailing cars and collision estimating to managing repair shops, owning a custom auto body and paint business, developing marketing strategies and teaching shop owners across the country. I understand that marketing doesn't live in a vacuum. A great Google profile won't fix a phone that isn't answered well. More customers won't fix broken processes. And a busy shop isn't necessarily a business that's ready for its owner to step away. That's why my work connects marketing, customer trust, culture, systems and transition
No problem. We can start small with a focus on visibility and consistency, just making sure your shop is showing up clearly online. When you’re ready to grow, we’ll build out a strategy that fits your shop’s size, pace, and goals.
Nope. Everything is month-to-month with just 30 days’ notice. You stay because it’s working, not because you’re locked into a contract.
I get it, shop life is busy. We’ll work around your schedule. A short monthly check-in is ideal, but you can also text, email, or drop photos when it’s easier. I’ll take care of the rest.
No, I focus on organic marketing, the kind that builds trust and lasts. Instead of paying for clicks, I help you show up where your customers are already looking and make sure what they see builds confidence.
Absolutely. That’s often where we start. We’ll make sure your online listings reflect who you really are, accurate, updated, and trustworthy.
Just the basics: a few updates, photos, or anything special going on in the shop. I’ll guide you with questions and turn that info into content that connects with your ideal customers.
This isn’t about random posts. It’s about helping your shop tell its story with clarity and consistency, online and in person. I connect the dots between marketing, leadership, and operations, ensuring your message aligns with your mission.
Yes. I love collaboration. I’ll CC your coach or advisor on monthly summaries so everyone’s aligned and you get the best possible support.
Perfect, I’ll work with them. Think of me as your strategy partner, helping make sure your messaging, visuals, and systems all work toward the same goal.
Mostly, yes, that’s my wheelhouse. I speak the language and understand the shop rhythm. But I’ve also helped related businesses (distributors, training organizations, industry nonprofits) strengthen their voice and visibility.
Yes, because marketing and culture go hand in hand. I’ll help you communicate your values clearly so you attract not just more customers, but the right employees who fit your shop’s vibe.
Absolutely. Legacy is a big part of what I do. Whether you’re planning to sell, pass the shop down, or just step back a little, I’ll help you put systems and visibility in place so the business runs strong — with or without you
You can. Life happens - vacations, remodels, slow seasons. Just give me a heads-up and we’ll adjust your plan so you’re not paying for things you’re not using.
You’ll start to feel results fast - clearer messaging, better engagement, and less stress about what to post. Tangible visibility and reputation growth typically begin to show within the first 90 days.
We start with a quick “Shop Talk Call” to get clarity on what’s working and what’s not. Then I build a simple plan that matches your goals, voice, and capacity. You’ll always know what’s happening and why.
Yes. I offer workshops and coaching sessions for service advisors and managers - focused on communication, marketing follow-through, and customer trust-building.
No worries - that’s my job. You don’t need to know algorithms or analytics. You just need to know your shop. I’ll translate the tech and handle the details so you can focus on your customers.
Simple. Book a 20-minute Shop Talk Call - it’s free, casual, and no pressure. We’ll talk about your shop, what’s working, and where you want to go.
What does an Ukulele and one of the largest vehicle based conventions (AAPEX) in the USA have in common? Attention and getting noticed. The basics of social media and marketing delivered with a tune! A pure and simple way to start many conversations that can lead to conversions. That is Bird’s i Social.
Birdie is a dream come true as far as Marketing is concerned. We've worked together for about a year now and she listens and gets the job done. Her professionalism and awesome attitude complements her dedication to greatness. She is definitely the marketing extension of our company and will continue to be for as long as we're in business.
Birdie is absolutely amazing to work with. I am fortunate to work with her on so many wonderful marketing projects and am always thoroughly impressed with her professionalism and dedication to her clients. She takes customer advocacy to the next level - always quick to jump on a call or respond to an email so projects are executed seamlessly. I highly recommend working with Birdie for your next social marketing project!
Your wickedly talented strategic marketing and transition partner, when you need the best support possible for your marketing and any transitions for your business, Bird’s iSolutions is the answer.
A lot of things have started going right since Birdie came on board; she is an accountability partner who is sweet, patient and knows how to put a jab in the side. Birdie is driving me, keeping me on track, a Queen of Clean!
Helping me develop and reEngineer my company’s internal systems and processes, Birdie is a Force To Be Allied With.
Meet Growing Shops: A growing resource and education hub for independent repair shop owners who are too busy working in the business to spend enough time working on it. Find practical tools, trusted industry resources, education and next steps for Marketing & customer trust, People & culture, Leadership & systems, Profitability, Technology, Growth, and Legacy & transition.
