Melissa "Birdie" Patterson

"Whether you think you can or you think you can’t, you’re right.

~ Henry Ford

This quote embodies the spirit of empowerment and possibility Melissa “Birdie” Patterson brings to her work, her clients, and even her own children.

Birdie is fiercely committed to helping established auto shop owners, especially those still using their AOL email address and with years of experience; organize their businesses, increase visibility, and prepare for seamless transitions, whether you are passing the torch to the next generation or stepping away entirely.

She guides her clients to:



• Organize their online presence so it connects authentically with their customer base.
• Lead them confidently through each step of their transition process.
• Promote their achievements and value, letting them "sit back and enjoy the show" as their stories are shared.

The result? Motivated and organized clients who feels cared for every step of the way, whether they're streamlining operations or crafting their legacy.

From the Collision Shop Floor to Industry Leadership

Birdie’s journey into the automotive industry began at just 18 years old, working at a collision shop in Bellingham, Washington. Over time, her passion for the industry grew so deeply that even when she tried to step away, she found herself pulled back in. Driven by a desire for a flexibile schedule and travel, Birdie manifested her dream role, blending her love for the automotive world with her knack for marketing shops online.

Today, Birdie spends her time collaborating with shop owners, managers, and their coaches to create custom strategies that elevate their auto repair shops and help owners reach their goals.

What Clients Are Saying

"Teaming up with Melissa 'Birdie' Patterson has been the best decision I’ve made for my auto repair shop. Her industry knowledge and unique foresight helped triple my business in three years. From strategic planning to hands-on execution, she was instrumental in preparing my business for sale while keeping it running smoothly." – Sergio T., Walt’s Auto Service

"Birdie’s enthusiasm is infectious, and her attention to detail is unmatched. She transformed our online presence with practical and organic strategies that delivered results." – Oscar L., Chihuahua Transmissions

"Writing these books would’ve been impossible without Birdie’s dedication and expertise. Her editing skills and unwavering support took my work to the next level." – Maylan Newton, ESi Automotive Business Coach

What Sets Birdie Apart

• Industry Insider: With decades of experience in automotive shops, Birdie understands the unique challenges her clients face.
• Specialist in Transition: Whether preparing a shop for sale or managing the handoff to a new owner, Birdie’s expertise ensures smooth transitions.
• Customized Care: From creating organic marketing strategies to hands-on operational support, her solutions are tailored to her client’s specific needs.

Recognition and Accolades

• i-Car Certified Estimator
• Guest Speaker for Service Writers of America
• Presenter at TOOLS Pennsylvania, ATRA, ASTA, AAPEX & ASCCA events
• Host of a variety of webinars

A Few Fun Facts About Birdie

• Avid baker, boater, and bookworm
• Training to become a private pilot
• Remote worker who dreams of walking the Camino to Santiago
• Loves scuba diving and heights (yes, they make her giggle!)
• Proud mom of two adult children

Let’s Talk

If you’re ready to organize, transition, or elevate your auto shop with the help of a seasoned expert, Melissa “Birdie” Patterson with Bird’s iSocial is here to help.

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